Caretrace is an interactive, online experience developed by Blue Skies which allows consumers to find out where their favourite products came from.

Customers can trace a product back to the farm, 'meet the farmer', download audio and video podcasts and discover how some of the money spent on the product is being used to fund community and environmental projects.

Caretrace is about enabling people to trace the origins of their products so as to enhance our understanding of the care and attention that has gone in to producing them and to offer a platform for suppliers to provide assurance of their sustainability.

You can find out more about Caretrace at www.caretrace.com